Transform your product marketing with data-driven strategies that deliver measurable results. 15+ years of proven expertise in games, eCommerce, and consumer technology.
As a seasoned go-to-market consultant for early stage gaming and mobile app products, I specialize in launch strategy, paid and organic growth.
From strategy to execution, I provide end-to-end marketing solutions that transform your product into a market leader.
Whether you need expert growth marketing for gaming companies or a fractional CMO for emerging brands, my proven methodologies deliver the competitive edge your product deserves. Let's turn potential into performance.
Comprehensive launch strategies that position your product for maximum market impact and sustainable growth.
Data-driven growth tactics that scale your user acquisition and revenue through proven methodologies.
Strategic positioning that differentiates your product and creates compelling value propositions.
Strategic storytelling that transforms awareness into lasting brand equity and growth.
Join 200+ successful product launches. Get your free growth strategy consultation and discover exactly how to scale your product with confidence.
Don't just take my word for it. Here's the measurable impact I've delivered for clients across various industries.
Clients see exponential growth within 6 months
Total revenue impact across all projects
Successful product launches across multiple industries
Consistently exceeding expectations
Real challenges, real results. Here's how I addressed these marketing challenges.

Poor discovery and sales conversion
Onboard new traffic sources, developed creator program, and experimented with sales promotions
Site traffic increased by 2x, Revenue increased 40x
Low ROI on paid channels
Iterative creative testing, Experimentation with new channels and targeting options
Ad Efficiency improved by 67%, 7d ROI improved by 32% within 2 months
Launching a game that has been in beta for 1.5 years
Build and execute an integrated Go-to-Market strategy with a full creative refresh
1M Downloads, high performing marketing assets
Join the products that transformed challenges into momentum with Firestarter Marketing.
Every great product needs a strategic marketing partner who knows how to turn vision into measurable growth.
As a go-to-market and growth consultant for gaming and mobile products, I help companies bridge the gap between innovation and impact. With 15+ years leading launches, scaling brands, and driving ROI across global markets, I deliver clear strategies and high-quality execution that move metrics—and audiences.
From startups to market leaders, my approach combines sharp positioning, data-driven insight, and creative storytelling to accelerate sustainable growth.

Every great product deserves a growth strategy that matches its potential. Let's discuss how we can accelerate your success together.
30-minute consultation to discuss your goals
Detailed project discussion via email
Get answers to your questions within 24 hours
Or email me directly at ilya@firestarter.marketing
Ready to grow?
Free 30-min consultation